A marketing report and analysis of Nestle

A marketing report and analysis of Nestle Nestle is the leader in food and beverage industry with wide range of products which accompany consumers live from birth through adulthooh, from breakfast to dinner, at home and elsewhere. This, day by day, represents them as a great responsibility and commitment to quality, taste and nutrion across all their products, to touch lives in a positive way and earn customers trust. They have joined into nutrion, health and wellness strategy with three fundamental beliefs: Pleasure and health: Nutrion have great taste if it is a part of healthy balanced diet. Eating with moderation and balance: Nestles products are designed to a variety of choices for every moment of the day and for all company members. Transparent communication: Transparent is the best way to win customers trust. All ingredients used to produce Nestles products are included on the label. With long term commitment is to enable customer an informed choices about diets and lifestyle, helping them care for themselves and their families, Nestle is really a leader in nutrion, health and wellness area. Business generates the most revenue Nutrion, Health and Wellness generates the most revenue for Nestle. In the recent year 2010, Nutrion, Health and Wellness confirms Nestles strategic direction, with main products is Food and Beverages creat 103.722 CHF millions in revenue equal to 94.53% in Total Revenue. Nestle, 2011, Strong 2010 performance press release, http://www.nestle.com/Common/ NestleDocuments/Documents/Library/Events/2010-full-year-results/Press_Release_EN.pdf Nutrion, Health and Wellness market, which is 100 percent right as determining from Nestles Board of Management in 2007, is a massive market for growing. Over 5 year operating, the industry keep fastest growing rate and contribute most revenue for corporate. This industry has been opened for Nestle S.A in 2007 by Brabeck Letmathe Nestle Groups Chairman when he produce Nestle Roadmap a strategy to transform corperate from traditional business into Nutrion, Health and Wellness with slogan Good Food, Good Life . Business generates the most profit Nutrion, Health and Wellness is the area that brings in for corporation the most profit. In 2010, with EBIT rate of 13.4% equal to 13.898 CHF millions, Food and Beverages main range of products in Nutrion, Health and Wellness area creats main income in total for corperation. Nestle, 2011, Strong 2010 performance press release, http://www.nestle.com/Common/ NestleDocuments/Documents/Library/Events/2010-full-year-results/Press_Release_EN.pdf Business will drive grow in the next decade These are 4 areas provide Nestle exciting prospect for continuos growing in the next decade: Nutrition, Health and Wellness Emerging markets and PPP Out-of-home leadership Premiumisation Nestles Successful Transformation from traditional business into a nutrion, health and wellness company, that brings them to No.2 player all over the world. Efficiently investing in value-added category. Stronger finance and credit. Flexible reaction to changing in strict health care standard and unfair competing. Their global strategy and local execution help them reach almost targets in recent years. Corperate Responsibility. In recent years, to become a successful corperation nowadays, these are their vital programs, which have contributed not only for society but also for themself as listed: Essential Program Context Action Achievement Rural Development Creat positive impact on argriculture area (provide local employment, technical transforming), and evironmental development Provide 200.000 local employments For Nestle: profitable growth, better quality in raw material, raw material supplying guarantee Improve standard of living, increase productivity in rural and economic in general In 2009, they provided microfinance in amount of CHF 48 millions For Customer: more qualified and healthier products for consumer Minimize impact of climate change and sometime is social issues For Society: higher quality for crop, more technical assistance, developping employment and environment, lower natural resources use, larger in yield help lower producing cost. Creating for themsef a stable, protected and qualified raw material to guarantee shareholder value-added Technical assistance and knowledge transfer Water and environmental Sustainability Produce tasting products that also have more and more lower environmental footprint by improving operational efficiacy They have already invested over CHF 220 millions in sustainable programs during 2009 For Nestle: reduce risk concerning health care standard, reduce cost, creat long term availability of resources, profitable growth Reduce use of water, some non-renewable energy and resources with target to reduce CO2 emissing performance and other evironmental affects Launch more projects to reduce greenhouse affect, eliminate waste in operation For Society: better standard of living Promote with supplier to help them a sustainable practices in supply chain Human Resources Dovelopment Long term investment in training Offer more comprehensive training, more opportunities for career For Nestle: skilled workforce, improve performance Continuous improving environmental and occupational health and safety management For Society: more employment, better standard of living, higher worhplace safety standard. Global and diversify Corperation developing Improve health and safety performance Increase Nestles engagement, employee health and wellbeing, reduce accident in workplace Creating an ethical and responsible workplace Climate Change Solution Reinforce Nestles role and plan to reduce greenhouse gas emissions Directly controlling operation For Society: lower environment impact Improve through supply chain Helping Nestles consumer Crisis Management Food and beverage market is changing everyday, customers need put producers into circumstance that whether they adapt to new trend or left behind on the race with other competitors. Nestle is an outstanding example in transforming their traditional managing operation into Health, Nutrion and Wellness management with Roadmap to Good Food, Good Life a unique flexible strategy that brings them to number 2 largest company all over the world. In Management and Strategic segment, I am pleased to express: Strategy Nestle Roadmaps success and Nestles solution for Melamine incident in China. In the Crisis management, Melamine scandal in China is outstanding example. On March 15th,2008, Chinese authorities informed that their over 20 Chinese milk companies was launching products contained Melamine this toxic has caused at least 4 babiesdeath and other 1253 Chinese children have fallen ill. Suppliers have been believed to add Melamine to milk to make it higher in protein. There was some ranges of Hong Kong Nestles products using Chinese milk powder. Source: http://news.bbc.co.uk/2/hi/asia-pacific/7623037.stm After that, some press report in Hong Kong claimed a Nestle growing milk containing Melamine. Immediately, Hong Kong government requested Nestle to withdraw all their products that have been found to contain Melamine. The problem could have pushed them into a long-lasting downturn and other consequence concerning reputation. However, commented on this scandal, Peter Brabeck Letmathe Nestle Groups Chairman said: Sales in China are rather being favouredà ¢Ã¢â€š ¬Ã‚ ¦Its rather positive than negative ( Reporting by Devidutta Tripathy; editing by Sue Thomas ) Ref Reuters Sep 26th, 2008 http://www.reuters.com/article/2008/09/26/nestle-idUSDEL31014820080926 How did they react? Yes, it is fantastic that Nestle today, after 3 years from this scandal, did not failed and become the leader in food and beverage area, the number 2 largest corperation all over the world. The first step in chain of resolving incident was complying with authorities request in showing all ingredients and formular used to produce milk, they were also withdrawing some kinds of products in Hong Kong as authorities requests as in line with Nestles Corperate Business Principle. In the mean time, they sent their samples of milk to honour testing center like Hong Kong Standards and Testing Centre Ltd., Food Industry Research and Development in Taiwan, etc. This action was conducted at places where their products have presented. The third step, they announced governments reports and confirmation that their products have been 100 percent safe and exact with things printed on their products label. The final step in this chain, they have combine Research and Development department and Maeketing department in communication with consumer on their producing standards, products quality that 100 percent safe and good for health as confirm from authorities. With this action, they have been not only winning back customers belief on their products, but also underlining that Nestle is the No.1 food and beverage producer all over the world with best quality and healthy products, as their slogan Good Food, Good Life . This is really a key turning-point to help Nestle successful as today. Strategy Nestle Roadmap. Source: http://www.nestle.com/Common/NestleDocuments/Documents/About_Us/Nestle_Roadmap.pdf Nestles strategy is being considerred the leader in Nutrion, Health and Wellness, and reference for financial performance. That is combination between their opportunities competitive advantages, internal strength operational pillars, focused segment growth drivers. This is a simple but right-targetting product from Peter Brabeck Letmathe Nestle Groups Chairman. Three major elements in their strategy including: Internal strength Operational pillars: Innovation and renovation ( from active and creative workforce ) Wherever, whenever, however ( supplying capability ) Consumer communication ( one of RD activity ) Operational efficiency These areas will help accelerate Nestles operation in all key areas with excellent achievement in execution. Focused segment Growth drive: Nutrion, Health and Wellness Value-add ( a massive market for healthy product ) Emerging markets and popularly positioned products the lower end. ( in 2011, growth scenaro in emerging market is around 170 billions US dollars ) Out-of-home consumption Differentation Premiumsation the high end This areas provide exciting prospect for growing. Opportunities Competitive advantages: Unmatched product and brand portfolio Unmatched research and development capability Unmatched geographic presence People culture, values and attitude This competitive advantages come from the value chain over decades, the link between great products efficient RD, great people strong value, broad geographic entrepreneurial spirit. This combination day by day is creating Nestles motivation on the road to leader in Food, Health and Wellness. In general, Roadmap is created from the combination between competitive advantages and their own strength and a right targeting market. Roadmap is almost following three major steps in building strategy for corporate. Analysis: determining the current position ,situation, performance and aspirations of the organisation and its members. Herein, that is competitive advantages. It help them regconize potential opportunities, their right strength that would make drive growth for Nestle in the future. Choice: determining possible courses of action, their possible consequences, problems and difficulties, benefits and advantages. Decision making is the most important step in every company, a wrong choice means a foresee failure. On roadmap, that is drivegrowth, corperate has been right when they choose emerging markets and popularly positioned products to be their motivation in growing in the next strategic years. Implementation: committing the organisation to pursue one of the possible future courses of action. Herein, operation pillars is a group of process to implement a lack or a small failure in the overall strategy. Vision, Mission, Goal. Nestles Vision: By bringing together all of its global RD resources, Nestle is able to provide high quality, safe food solutions for consumers worldwide whether this is in terms of nutrion, health, wellness, taste, texture or convenience. Above all, Nestle brings to consumers products that are of the highest quality. And safety is non-negotiable. Werner Bauer, Chief Technology Officer, Nestle S.A. Innovation, Technology and Research Development Nestles Mission: Their mission is creating value for shareholder and society. CREAT SHARED VALUE Reduce Poverty + Improve Health + Empower People SUSTAINABILITY Protect the future COMPLIANCE Laws, Business Principles, Codes of conduct Nestles Goals: Being recognized the leader in Nutrion, Health Wellness, and the industry reference for financial performance. But how they have been motivating their employees over decades to be the leader. Performance Compliance All Nestles employees have a good knowledge that here or there, we must have responsibility for down performance in the organization. Company have a good reward and recognization tied to performance. Culture Building Sustaining a high performance environment. Maintaining and evolving Nestles culture based on their own principle. Source: Creating successful future Jan 2008 Comment.

Compare Macbeth to a Film Adaptation Essay

In William Shakespeare’s â€Å"Macbeth† the audience witness’s one man’s overriding ambitions to his iconic fall. Shakespeare makes a point of showing the deterioration of the Macbeth that entered the stage in Act 1 and the Macbeth that dies in act 7, showing that even the deep morality and honesty of a man like a man can worsen into a man who is willing to kill his own King – a deadly sin in Shakespeare’s 17th century. Throughout my piece I shall make unifying links between the adaptation directed by Mark Brozel and the original text wrote by none other than Shakespeare. For the period of Act 1, Scene 2, Macbeth is hailed as the very heroic and brave â€Å"Worthy gentleman!† who â€Å"carved out his passage Till he faced the slave;† this suggests two points already, the fact that Macbeth is a graceful fighter who elegantly â€Å"carved† his way through the battle which also suggests that he is as much a perfectionist in the play as he is a cook in the adaptation. The perfection we see in the play is the perfection of murder, how he kills people so wonderfully and gracefully without any shame. Whereas the adaptation shows a more remorseful Macbeth, it pains him to kill animals inhumanely and uses a less murderous way when he has to, he cooks for perfection also, and before his breakdown at his restaurant he refuses to serve the food late when it was ready at the time, saying â€Å"you can’t keep perfection under the light†, only a perfectionist would inherit such a trait. Plus, he mentions that †the first rule in the kitchen is respect†. In Act 1 Scene 3, you begin to see Macbeth’s character really emerge. In the play Macbeth is intrigued by the witches, this highlights two point, he wants to know more â€Å"Stay, you imperfect speakers, tell me more† for the reason of asking more questions, because the idea has been proposed that he shall be king and Cawdor. However Joe Macbeth laughs at the idea of being the head chef at his Duncan’s restaurant, he finds it delusional and this is the main difference between the two. The Play’s Macbeth is already showing signs of being delusional from the â€Å"aside† side notes but the Macbeth of the adaptation is calmer, more collected. Macbeth battles with himself to then only later write Lady Macbeth a letter telling her all about what has happened. This is because Macbeth in the play is very insecure Macbeth; he is so overrun by the idea that he can be king he begins to speak to himself as â€Å"aside† followed by the quote of â€Å"Gl amis, and thane of Cawdor! The greatest is behind† showing his yearning for power and how his desires, in this case the desire to even have a chance of being king, suddenly take control of his actions and this becomes his tragic flaw. It prevents him from becoming aware of when to stop and think about the consequences; alternatively the Macbeth in the film is more aware of his actions, when forced to fire his two chefs he does so but his guilt consumes him, he realises the tragic outcome of his actions and how his two employees won’t be able to follow their dreams, so he all willingly gives them a large sum of money, this is something the play scripts Macbeth would never do, because he is unaware of the outcomes of his actions. The second point is how intrigued Macbeth is in the play when he is proposed with the idea of becoming the Thane of Cawdor and the King himself; he doesn’t plan the death of Duncan because, to build on my point earlier, he doesn’t want to kill Duncan, Duncan is aware of how morally wrong it is and the guilt that will live with him. He is just interested by the idea of being the King and Duncan just happens to be in his way. His motivation is fuelled by desire and ambition, however what you see in Joe Macbeth is different – Joe, when proposed with the idea of being head chef laughs, but soon gains interest later, but the interest is because he would get to kill Duncan and this is shown by the jealous looks given at the beginning of the play, his motivation is fuelled by jealousy. Joe Macbeth even before considering the idea of being head chef starts to plan Duncan’s murder, this is evident in the scene where Duncan takes Joe Macbeth aside and Joe tells Duncan â€Å"the chance of you being run over by a bus are zero† this shows that Joe has started considering the idea of it happening even before telling Lady Macbeth about the witches prophecies or taking into account the idea of being the head chef. In the play Macbeth seems to be in awe of King Duncan, Macbeth feels any work done on the request of or for Duncan is not work at all, but duty, Macbeth admires Duncan as a King and respects him as I quote â€Å"The service and the loyalty I owe In doing it pays itself. Your highness’ part Is to receive our duties, and our duties Are to your throne and state children and servant† (Act 1, Scene 4) Macbeth and Duncan have a respected relationship, one where they are grateful of each other and admire one another in the first Act, this makes the murder of Duncan even harder and that’s why he chooses to murder Duncan at night. His hand can commit the murder without his eye having to witness it. Somehow this will make the guilt and betrayal less. Macbeth changes throughout as his character develops, in comparison to the relationship between Duncan and Macbeth in the film adaptation is to a certain extent, unalike. When asked about a recipe of Duncan’s Macbeth replies with a jealous voice â€Å"yes, that’s mine† the relationship between Duncan and Joe Macbeth is strained. Joe knows he is the reason the restaurant is so successful and it pains him to lose credit where credit is due .Joe is envious of Duncan, this is confirmed through the first confrontation between the two and how Joe uses only â€Å"Duncan† as a greeting, to represent his cold emotionless feelings towards Duncan.

Americas Healthcare Change...But How Essay - 843 Words

The idea of reforming the nation’s health care system was introduced as far back as the early 90’s. During this time ideas were created but action was never taken. In 2008 the idea that health care reform could actually happen, became a reality. After eight years under a predominantly republican run government, the Democratic Party once again became the majority. In addition to being the majority party in the House of Representatives and the Senate, a democratic president was elected to office. This has created a new window of opportunity for health care reform, along with a promising future. A realization has occurred among stakeholders that the health care system is in need of change. In a poll conducted by the Kaiser Family†¦show more content†¦The stakeholders that are in support of reform are democratic political leaders, patients, providers, academics, and medical industry leaders. Support of reform has increased over the years however there is still re sistance from stakeholders with the largest influences. These stakeholders are the ones that have a financial interest in the health care industry. If the industry was to change they would be at risk of losing profit and therefore resist the necessary reform. The stakeholders that are against health care reform include insurers, business people, and republican political leaders. The stakeholders that support health care reform have several strengths that work in their favor. First and foremost is size. The democratic political leaders out number the republican political leaders in terms of size, allowing them to out-vote and simply out number their opponents. Size has also helped reform time-wise. Having the voting majority has allowed steps to be made in a timely manner to help enact a reform bill into law sooner rather than later. Several other strengths include health care expertise, patient involvement, and provider involvement. Stakeholders have strengths that will help them prevail in enacting health care reform however they are not with out some weaknesses. Medical industry leaders, providers, and academics, while supportive of reform, may also cause weaknesses. Having health care knowledge and experience is beneficial but can alsoShow MoreRelatedEssay On Healthcare System1274 Words   |  6 Pages The American healthcare system has been a constant failure throughout history. We spend the most on healthcare which is 17.1% of our GDP. Compared to France (11.6%) and the U.K. (8.8%). When calculated it comes to $9,086 per person before inflation. We perceive the problem arising with individual spending for doctor visits, prescriptions, and health insurance we begin to detect the money pile up. 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The United States - 1263 Words

There are those who do not like the idea that they are being better served than others are. It makes them feel guilty and upset; they will feel empathy and sympathy to those who never had the opportunities that they had. The minute one acknowledges that one has privilege, that individual must either act on that knowledge, or burry one’s head in the sand. Both in quality of education and in resources, those that are the most under-served are ethnic and racial minorities living in cities. On the other hand, those that are being best served are Caucasians in suburbs, who are disproportionately given the resources and money that urban schools need. Through political and racial attitudes that have persisted from our countries inception, these†¦show more content†¦Caucasians were not being forced to go to schools miles out of the way due to the way they looked. Now white students might have gone to schools that were out of the way, but that was of the parents volition, not that of the law. Quite correctly, he predicts that Plessy v. Ferguson would go down as infamous. Roughly, 80 years later, however, this decision would be overturned, in a huge step towards educational equality. Brown v. Board of Education of Topeka is still one of the most talked about cases, both in race and in educational context. The decision that separate schools for different colored children was, in essence not equal, began a huge change in the educational system. However, while schools may no longer be segregated, equal representation within the school system is still an issue. Language is another prime example of an area in which Caucasian students have a huge advantage over minority students. Within the school system, it is required for students to be proficient in English in order to take a number of classes. As a result, ESL classes are common in public high schools. 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What began as an intriguing subject that sparked my interest evolved into a desire to expand my knowledge on the subject of immigration, particularly these unaccompanied children crossing ourRead MoreThe United States1775 Words   |  8 Pagesacceptance. Count Alexis de Tocqueville (1805-1859) was a part of the French government and held many positions as a magistrate and political observer. Most of his observations were done on political observations and writings workings of the United States. After some time, he became a reliable source for historical and contemporary aspects of American culture. In Origin of Anglo-Americans Tocqueville makes an excellent point, â€Å"America is the only country in which it has been possible to witness